/A bespoke training partner tailored to your lifestyle./
UX/ UI Design
Product Strategy
Go-To-Market Strategy
/Many believe that there’s a tradeoff between sport & lifestyle, between fitness & social interaction and so on. To PUMA, these aren’t trade-offs, but rather opportunities to bring mindsets, people and nations together. A brand that incorporates elements of both sport and lifestyle into its’ products, PUMA came to Awake looking to create a workout application that could showcase this balance that defines their brand, help the company engage with their user base and affirm PUMA’s place as an innovator within the market./
/Awake envisioned something more than just a workout application, rather a social fitness community wherein trainers, users and cities can connect in physical and digital space to run, train and socialize./
Enter: PUMATRAC, a fitness application that provides daily opportunities to work out virtually with well-known trainers and in-person with your friends in parks, gyms and on the streets of your city. Coupled with a social feed composed of image posts from user workouts, PUMATRAC is a bespoke training partner, that understands how to hold users accountable, facilitate their social connections and push users to be the best versions of themselves.
/A bespoke training partner that pushes users to improve every day, PUMATRAC has been launched in three continents — complete with over 2,400 minutes of workout content, 24 TeamFaster trainers and 800 dynamic drills. Gaining over 300,00 daily active users in its’ first year, PUMATRAC’s impact has been undeniable in delivering daily value to its’ users and serving as a uniting force for the PUMA community across the globe./

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