Awake is a creative studio of strategy, brand & marketing, technology, and product people crafting the future of luxury and lifestyle. /

Kering LUCE and its constellations of apps and services is one of the most revolutionary digital retail platform in the luxury market. Used every day by more than 20k Sales Associate worldwide it delivers an exceptional retail experience and services to the clients.

During the last 7 years, Awake envisioned, designed and developed the platform in a hand in hand collaboration with Kering at its fashion houses.

Learn how we did it.


Trusted by the world’s most desirable brands, we focus on clients across all categories of the luxury sector and in all relevant premium experiences markets. In the last decade, we've brought to market premium experiences that touch the lives of millions of people across the globe everyday /

Our work has been kept secret for over 2 decades, known only to those who have worked with us — due to its strategic value and the nature of its high confidentiality.

What to know more?

/ Curious about working together?

We’d love to learn more about your plans and goals and how we can help you accelerate them. Tell us about your project, and we’ll put you in touch with the right team. If you’d prefer to email us instead, reach out to hello@awake.us.
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