/From FAST to SMART. /
Website Design
UX/ UI Design
Looking at tomorrow’s smarter home, Plume envisioned a connectivity experience that delivers blistering fast WiFi where you need it, when you need it and offers users full control over the allocation, speed and security of their WiFi. When Plume took on this challenge in their development of their Plume Adaptive Home WiFi, the Palo Alto-based startup approached Awake to help tell their story in a way that could make their concept approachable and understandable for every home.
Awake saw Plume as more than just a story of faster WiFi, but rather a story of smarter WiFi. A story about a connectivity experience that’s approachable and highlights the value you get from being connected and in control of your home -- not just faster browsing speed. This was the school of thought that heavily guided our work with Plume, from the design of plume.com to the content that populates it.

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